times square

motion & content

artwork built to hold its own against every other screen on the block.

times square is the hardest brief in outdoor because everything around you is doing the same thing louder. brightness is not an argument there. every screen is already at maximum.

the answer was pattern and restraint: artwork with enough structure to read as one object across a whole facade, so it holds the corner instead of joining the noise.

discipline: motion & content

where it ran: times square, new york

format: multi screen facade