Brand Identity, Web Design & Motion Services

brand identity: a system your team can run without calling us.

naming, logo systems, guidelines

logotype

the mark, and every lockup it has to survive

type

one family, ranked, with the rules for using it

colour

a palette that still works printed in one ink

the book

guidelines short enough that people read them

web design & development: a live site we designed and built ourselves. no theme, no template.

design of every page, not just the home. front end build with the motion baked in.

desktop, tablet, phone

motion & content: a picture until someone moves it.

everything outside the lens is a still.

master films, cutdowns, sound, titles and the frames they leave behind.

a frame from the reel

art direction: one look that holds after we leave.

the campaign idea and its key visual. direction on the day, start to finish.

the process: how it runs

four stages, whatever the discipline. the same people throughout.

brief

the awkward questions, before anyone opens a design file.

concept

one idea, argued properly. not three safe options and a shrug.

build

design and build run together, never in relay.

launch

we hand over everything. no hostage assets.

questions: asked before the brief.

what does why so basic do?

why so basic is an independent creative studio in beirut, lebanon. we do four things: brand identity, web design and development, motion and content, and art direction. one team runs all of them, in house.

where is the studio based?

in beirut, lebanon, working everywhere.

what is included in a brand identity?

naming, the logo system and the guidelines: the mark and every lockup it has to survive, one type family with the rules for using it, a palette that still works printed in one ink, and a guidelines book short enough that people read it. the goal is a system your team can run without calling us.

do you use website templates or themes?

no. we design every page, not just the home, and build the front end ourselves with the motion baked in. no theme, no template.

what does motion and content cover?

reels, films and campaign assets: master films, cutdowns, sound, titles and the frames they leave behind.

can you do brand, web and motion together?

yes. brand, motion and web are made together by the same people, so nothing gets bolted on at the end.

how does a project run?

four steps: brief, concept, build, launch. we agree what the work has to do before anything is drawn, show one route with the reasoning under it instead of three safe options, build it as one system, and ship it when it lands.

do you work with clients in dubai and the gulf?

yes. the studio is based in beirut, lebanon, and works everywhere, including the uae and saudi arabia. send a brief from the contact page wherever you are: a real person reads it, and we usually reply within a day or two.

new business

not sure? tell us the

clean, quick

rough

version.

one line about the project is enough to start.