Privacy Policy

the paperwork: privacy.

what this site counts, what it never does, and how long anything is kept. it is short because this site does very little to you: it tracks nothing you have not agreed to, and holds only what you choose to send us.

11 october 2026

cookies set before you say yes, trackers running before you say yes, third parties called before you say yes

privacy

what this site knows about you: what you choose to send us, visit counts kept without cookies, and google analytics only if you say yes.

anything here unclear

a person reads it. that is the whole system.

what the site counts

unless you say yes to google analytics (below): no cookies, no tracking pixels, no advertising tags and no session recording. the only thing written to your browser is your analytics choice, so we do not ask again. we count visits ourselves, on our own server: the page you opened (never the rest of the address), the site you came from (its name only, never the full link), any campaign tag in the link, whether you are on a phone, tablet or computer, and which of our buttons or outside links you clicked. we use a rotating daily identifier to estimate visits without cookies or storing ip addresses in analytics records: it is made from your network address and browser together with a random code we replace every day, and only the identifier is kept. these identifiers are pseudonymous within each day and are not designed to identify visitors across days. the counts are kept for 400 days and then deleted automatically. if your browser sends do not track or global privacy control, nothing is counted. nobody outside the studio sees them.

google analytics, only if you say yes

the first time you visit, the site asks whether it may use google analytics. if you say yes, google's script loads and sets its own cookies (named _ga) so it can tell a returning visit from a new one, and google receives the page you are on, the site you came from, your approximate location and the kind of device you use. we use it only to see how people find and use the site; its advertising features and google signals are switched off, and the data is kept for 14 months. if you say no, or your browser sends do not track or global privacy control, google's script never loads. you can change your mind at any time with "analytics choice" at the bottom of every page; saying no removes the cookies.

what the forms send us

the brief form asks for your name, email, what you need and a line about the project; the newsletter field asks for your email. both are stored on our own server so we can read and reply. with each we also keep the network address and browser it was sent from, so we can spot spam and abuse, and with a brief the page you sent it from, the page your visit started on, the site you arrived from (its name only) and any campaign tag in the link, so we know how people find us. every brief is checked automatically for spam. all of this stays with your message and is deleted with it. the whatsapp link instead opens whatsapp with a first line ready; that goes through whatsapp, not this form.

once you contact us

whether by form or email, we hold your name, address and message — in our studio inbox and on our own server — for as long as the conversation is useful. we use it only to reply. we do not sell it or advertise against it, and it goes to nobody outside the studio: our replies leave from our own mail server.

the hosting company sees the request

the site runs on our own server, which keeps ordinary logs — the requesting address, the browser, the page, the site you came from and the time — the way any website is delivered and kept secure. they are kept for fourteen days and then deleted. we do not read them for marketing or join them to anything else.

no third parties, deliberately

the typeface, the films, the code and every image are served from this domain. the site used to load its face from google fonts, which meant your address reached google before a word rendered. it is now hosted here. unless you say yes to google analytics, loading this page tells nobody but our host that you visited.

if you message us on whatsapp

the link opens whatsapp, which is run by meta. from that point meta processes your message and the number it came from under its own terms, not ours. we have no control over that part. if you would rather it stayed between us, email works.

what you can ask for

write to info@whysobasic.com and we will tell you what we hold, send you a copy, correct it, or delete it. we answer inside thirty days. if you are in the eu or the uk you can also complain to your data protection authority, though we would rather you told us first.

not for children

this site is aimed at people commissioning creative work. it is not directed at anyone under sixteen and we do not knowingly hold their information.

if this changes

the date at the top of this page changes with it. if a change is material we will say so here rather than quietly reissue the page.