About the Studio and How We Work

who we are

independent

why so basic is one team, independent, and every one of these runs in house.

brand.

identity, naming, and the system that holds it together

web.

designed and built by the same people, in one pass

motion.

film, titles, and everything that has to move

art direction.

how the thing looks, and who is pointed at it

how it works: four steps, no ceremony around them.

the brief, taken apart

we agree what the work has to do before anything is drawn. if that stays vague, everything after it is decoration.

one route, defended

one route and the reasoning under it, instead of three safe options and a shrug. you push back, we sharpen it, then it is locked.

built as one system

brand, motion and web made together by the same people. nothing gets bolted on at the end.

it ships when it lands

not when it is due. we keep going until the work is neither easy to make nor easy to forget.

what we skip: a studio is also the things it turns down.

design by committee

the round where everyone gets a note and nobody signs it.

templates with a new logo dropped on top

a theme is not an identity, whatever the invoice says.

moodboards that could belong to anyone

if it would work for your competitor, it is not yours.

trends we cannot defend in a year

the ones that date the moment the next one lands.

work that needs a caption to be understood

if it has to be explained, it has not been designed.

the crew

beirut · the people who do the work

moon

brand design

joe

ui / ux design

john

3d and motion

wissam

developer

charbel

marketing

new business

come with the

hard

brief.

one team, one inbox, a straight answer.

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