piccadilly lights

art direction

a full takeover of the piccadilly screen, cut for a crowd already walking past.

the piccadilly screen is not a placement you can hold anyone on. nobody stops for it and nobody starts it from the beginning, so the work had to read from whatever second you happened to look up.

so it was built to be entered late. colour that carries across a wet street at night, shapes big enough to survive the reflection in a bus window, and a loop with no beginning to miss.

discipline: art direction

where it ran: piccadilly lights, london

format: full screen takeover