orbit

motion & content

an identity reveal with one job: be worth watching twice.

an identity reveal is a few seconds long and it is the first thing anyone sees of a brand. it either earns a second look or it is a logo animation, and there are enough of those.

this one is built around a single centre that everything else is falling toward, so the frame reads instantly and still has something in it the second time through.

discipline: motion & content

what it is: identity reveal

built for: the second watch